Hitachi Discusses Making Cheap White goods by Chinese and Indian OEMs Producer
Issue Time:2018-04-02
According to "Nihon Keizai Shimbun" reported on March 30th, Hitachi Ltd. has begun discussions to entrust some of its white goods production operations to the outside world. Hitachi’s white goods have been manufactured almost entirely at its domestic factories in Japan, but in the future, low-priced products will be replaced by overseas companies. In addition, the subsidiaries responsible for production and sales will also be merged. Hitachi’s white goods business previously focused on the Japanese market. To accelerate the expansion of overseas markets, Hitachi will increase its cost competitiveness through production outsourcing. Expanded electronic product foundry services, such as televisions and other black appliances (home appliances for entertainment, etc.), to white goods.

Hitachi is involved in the white goods business such as washing machines, refrigerators, and vacuum cleaners. Sales for fiscal year 2017 (as of March 2018) are expected to be approximately 550 billion yen. Previously, Hitachi’s white goods were almost all manufactured in factories in Japan. In the future, high-performance products that support the Internet of Things (IoT) will continue to be produced in Japan, and low-priced products will be commissioned overseas. First choose partners in China and India.
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